Why does hipster music make me so happy?

My morning is MADE when I have a mug of coffee, with a light sprinkling of cinnamon, and The Shins playing through my ear buds. Specifically, Simple Song makes my day.

And now I am listening to Gotye and that is making me equally happy. Am I just easy to please in the morning (when it comes to music)? I think I AM more easy going in the AM...more high strung toward the evening.

Hipster music.

What is it that makes it so good? The beards? The skinny jeans? What?!